The ROI of Visual Communication

Today’s workplace isn’t just hybrid – it’s fragmented. Teams are distributed, generations span analog to AI-native and tool overload is the new norm. The result? Brand dilution, content waste and operational drag. The average team juggles nearly nine visual platforms weekly, costing US enterprises more than $140bn a year in inefficiencies.

Against this backdrop, leading companies are rethinking how they work. They’re not just adopting design tools, they’re operationalising visual fluency as a core business competency. Research shows that visual-first organisations report faster time-to-market, sharper brand alignment and stronger cross-functional execution.

Hosted by the Financial Times, in partnership with Canva, this webinar brings together senior marketing leaders to explore how visual communication is moving from a creative side-function to a strategic growth driver. Through candid discussion and real-world examples, we’ll unpack how CMOs and business leaders are quantifying impact, simplifying complexity and navigating the cultural shifts reshaping modern work.

Tool consolidation

How are leaders streamlining platforms to cut inefficiencies and reduce off-brand content?

The role of AI

Where are marketers seeing meaningful gains from generative tools and where must they draw the line to protect creative quality?

Bridging the generational divide

As Gen Z embraces visual-first tools and Boomers favour text, how can teams align around evolving norms of collaboration?

Understand

The big picture, not just the individual strands of the business you work in

Connect

And build relationships with some of the biggest names in your industry

Discover

New approaches and strategies to help win market share

FT Live Digital Dialogues - fully digital one hour event experiences delivering maximum engagement. Live webinars provide unique opportunities to engage global senior audiences. All access, digital passes include access to all the live sessions PLUS all sessions on demand for 30 days. Join the conversation.

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